hilario melisenda: USA Fitness Shop ? HEALTH & PERSONAL CARE

How do you discover the greatest house fitness equipment in Scottsdale? The solution is easy for many, but for those of you who have lately made the choice to purchase exercise equipment for your home may not possess a clue regarding where you need to begin! There are plenty of various brand names, designs and designs it can be next to impossible to decide on what?s best for you and your loved ones. This article will provide you with info on what to expect, where you can go and what to buy. Whether or not you?re looking for a fundamental device or one with the latest technology has to offer, the next info will probably be advantageous to you and will help you choose the physical exercise gear that?s best for you.

Discover Out Everything You need To Know About Fitness Gear. Do you Need It? Or Are you Better Off Investing Into A Health and fitness Trainer?

The health and fitness equipment industry is growing these days. And because of this manufacturing companies cannot satisfy the growing fitness consumer demands. To help deal with this situation, used health and fitness gear has become a realistic option for numerous home health and fitness enthusiasts.

Once you initiate a health and fitness training program, a bodybuilding program or any other training regimen to amplify your well being and physical health and fitness, you have the option of registering inside a local fitness center or gym, or setting up your house fitness center. Home fitness gear are currently very popular due to their convenience and simple acquisition. It?s in this acquisition process of house fitness center equipment that the concept of life fitness gear accrues.

USA Fitness Shop

With the greatest brand names of the most enticing fitness machines offering the latest models with bells & whistles, some people may balk because of cost considerations. In truth, however, home health and fitness enthusiasts require not spend a fortune to get the best equipment. Scouting around for exercise gear falling in the reasonable price range will reveal many interesting options.

The benefits of cardiovascular exercise cannot be overstated. By performing cardio physical exercise on a regular basis, your body gains stamina and endurance and becomes much more efficient at burning calories. Another benefit is a much more efficient metabolism and a strengthening of the immune system. Cardiovascular physical exercise can also reduce stress and improve self-esteem.

For time savings and convenience, there is simply nothing better than having house fitness gear, so that you can get the exercise done and have no excuses for skipping it.The good news is that house health and fitness gear is no longer a luxury that only the rich can afford to have at the ready.

http://www.usafitnessshop.com/

Buying home health and fitness equipment may be challenging and costly, so knowing what you are trying to accomplish with your health and fitness goals is critical before you make a purchase. Keep in mind what you need the fitness gear to do, so you purchase the machines or devices that will help you reach your goals. Weight loss will require each cardio and strength training, toning will require strength as well as limited cardio, and muscle development or body building will require specific, increasingly challenging weight designed to work particular muscles from the body. Using the incorrect type of house health and fitness gear in your exercise will only lead to frustration and disappointment in your results.

If the amount of accessible space at your disposal is restricted, don?t despair. Numerous popular types of house gym gear have the ability to fold up into a much smaller size for storage, but consider if it will dampen your motivation if you have to drag out heavy exercise equipment each and every time you want to work out.

Old and used fitness equipment that has been used for two to three years is now bought by large fitness companies with $500 trade-in type programs. What they do is simply dump or actually bury this used gym equipment so they won?t impact the sales of new fitness machines sales. The biggest workout gear manufacturers are beginning to see all the benefits of various trade-in programs and using short term lease programs to produce much more new exercise equipment sales.

Purchasing lifetime or life fitness gear means that the equipment you purchase come with a lifetime warranty. That is just about the very best deal accessible in your nearby exercise gear store.

Not only does lifetime health and fitness equipment make sense if you plan to use the gear for a long time, it makes sense because the companies that provide this type of warranty usually make a high quality product. Think about it, the companies that make inferior products will not provide a lifetime guarantee; at most they may offer a 1 year guarantee. The reason for this is that they simply cannot afford to replace or repair all of their inferior products because they will give out, you can almost bet on it. When a company offers lifetime health and fitness gear you realize that it will last a lengthy time, and better yet the company has faith in their product.

The real problem with this approach is that well being clubs or health and fitness gyms will never sell most of their two to three year old workout machines for just five hundred dollars. That?s because all this commercial health and fitness equipment is built sturdy enough to have almost an eight to ten years lifespan. So, they simply won?t trade-in their three-year old used machines unless the offered price is high enough.

Second, you?re able to use your personal gear without any problems. You are not limited to the amount of time you spend using the gear because someone else is waiting in line, as often occurs at a fitness center center. You?re free to use it for whatever amount of time you select to spend.

How often you train will determine the quality and expense from the equipment that will match your level of vigor. In the event you see your self working out just once inside a blue moon, then cheaply priced or second hand equipment might suit your requirements to the letter. On the other hand, if you are a gym-junkie type, it will spend to dish out a few more dollars for a much more reliable piece of kit that can match your level of self-punishment.

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Source: http://personalcarework.wordpress.com/2012/11/28/usa-fitness-shop-3/

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Letten admits former top prosecutor posted online as 'eweman ...

Settling a question he has refused to answer publicly, U.S. Attorney Jim Letten has admitted in a court filing that his former second-in-command, Jan Mann, wrote caustic online commentary under the pen name "eweman." Letten's reign as the nation's longest-serving United States Attorney appears in peril over an online posting?scandal that has dragged on for much of the year.

He had earlier admitted that Mann posted online commentary at NOLA.com, but did not say which alias she used. But in a two-page letter to U.S. District Judge Hayden Head dated Nov. 20, Letten admits that Mann is "eweman."

Head has presided over the case against former Jefferson Parish President Aaron Broussard and others in the parish corruption scandal.

In June, before Broussard pleaded guilty,?Head ordered Letten's office to submit details into its investigation of online postings on NOLA.com, under pseudonyms revealed to be those of federal prosecutor Sal Perricone, who resigned over the flap.

The response to the judge's order came from Mann. Afterward, Head denied a motion to recuse Letten's office in the case, relying on Mann's account.

In his letter to the judge, arguing against any change in Head's ruling, Letten noted one alleged passage in which "eweman" answered online criticism on NOLA.com that federal prosecutors were going too light on Broussard and others in the case.

"Haven't you been paying attention?" wrote "eweman" a year ago. "You take the king down for anything you got him on. Al Capone went to jail for taxes, remember?"

Letten then goes on to say: "AUSA Mann posted on nola.com under the name 'eweman.'" As a result, Letten wrote, Mann was immediately demoted.

Letten's letter is dated a day after he announced he had demoted Mann.

A week earlier, River Birch landfill magnate Fred Heebe -- himself a former hopeful for the top federal prosecutor job in New Orleans -- filed a defamation lawsuit claiming Mann was "eweman."

Before then, Letten had repeatedly stated that neither he nor Mann knew anything about Perricone's online ramblings.

Last week, a different federal judge, U.S. District Judge Kurt Engelhardt, scoffed at that idea and suggested that?both Mann and Perricone could be subject to criminal prosecution for their rantings.

Engelhardt had conducted his own probe of misconduct in Letten's office, which included testimony last month from a former federal prosecutor, Mike Magner, claiming he told top brass in Letten's office that he suspected Perricone was?spraying vitriol on NOLA.com.

The idea that others, including Mann, either participated in or knew about the online razzing, and apparently said nothing, has wobbled Letten's?reputation and shaken the confidence of some of his biggest supporters.

Letten has declined to comment, citing an ongoing investigation by the Department of Justice's Office of Professional Responsibility.

Engelhardt last week suggested that the internal investigation was folly and "strongly" urged Letten to appoint a special counsel to investigate. In an editorial on Sunday, the New York Times editorial board?backed that idea.

Source: http://www.nola.com/crime/index.ssf/2012/12/letten_admits_former_top_prose.html

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Healing Canine Arthritis with?Platelets? - Pet Health Care Gazette

Seeing an older pet struggle to climb stairs or hearing your canine friend cry out in pain is a heart-wrenching experience for any pet lover. Finding relief for painful pups is often a challenge. But, a new therapy that comes from your pet?s own blood is showing some promise and giving owners, and veterinarians, hope!

Pet owners don?t want to see their beloved animals in any sort of discomfort, especially if the pain is something the owner can relate to. Degenerative joint disease, better known as arthritis, affects more than 50 million people in the United States and veterinarians estimate that about 15 million dogs also suffer from this disease.

In an attempt to provide relief for their four legged friends, owners will turn to a variety of treatment options. Non-steroidal drugs, acupuncture, stem cell therapy or even different types of lasers are all current alternatives in a veterinarian?s arsenal to help these pets.

In recent years, a new type of treatment that has been borrowed from human sports medicine has increased in popularity. Several high profile athletes, like Tiger Woods and Troy Polamalu, have received remedies consisting of blood concentrates with high levels of platelets. Also seen in equine athletes, the use of platelet rich plasma could show promise for treating injuries and arthritis in dogs. Proponents quickly point out that this type of therapy is completely natural, since the only ?treatment? comes from the animal?s own body (also known as autologous). Critics of this type of treatment say that the theory is certainly sound, but good scientific evidence is not here yet.

So, how can ?Platelet Therapy? possibly help an arthritic pet?

Most people understand platelets are cells that help blood clot after injury. However, platelets are also important in injury repair, providing a wide variety of growth factors that attract specialized cells to help fix the problem. The theory behind platelet rich plasma is that the increased concentration of these essential growth factors helps speed the healing process.

For both dogs and horses, a small sample of blood is taken from the animal and then placed into a specialized filter that helps concentrate the number of platelets. Once the filtration is complete, this new platelet enriched plasma can be injected back into the affected joint of the pet. It?s really that simple!

New, ?point of care? devices are now available, meaning veterinarians do not need any specialized equipment for this therapy. In fact, the whole procedure can be completed in about 15 minutes in the veterinary hospital, in the pet?s home or even at the horse?s barn.

Testimonials from pet owners seem to substantiate the success of these treatments. Many people describe how their pets have demonstrable beneficial changes in range of motion and overall movement and even an improved quality of life. Other owners express happiness with the ?natural? quality of the treatment and the lack of known side effects.

Veterinarians are providing positive feedback as well. Using highly sophisticated scales to rate lameness, veterinarians report better mobility and even less pain in their patients receiving platelet rich plasma.

But not everyone is convinced that this treatment will be the answer to arthritis or other musculo-skeletal injuries. Reviews of the literature detailing studies in human medicine have all stated that the evidence for the success of these therapies is not conclusive and large scale studies are needed for more substantial proof.

Additionally, the effective dosage of the concentrated platelets, the appropriate timing and number of applications for effective therapy is not known. There is even a question as to which types of tissue responds best to platelet rich plasma.

Thankfully, your veterinarian does have a wide range of treatment modalities that can help provide relief for your pet. Owners can help evaluate the effectiveness of any therapy by keeping a log of the pet?s activity and communicating movement changes, pain or even different attitudes from their pet. Working together, you and your veterinarian could find the best ways to keep your pets and horses as pain free as possible!

If you enjoyed this article, we encourage you to grab our RSS feed or subscribe by email to receive notifications when new content is added.


About Lorie Huston, DVM

Lorie Huston is an accomplished veterinarian, an award winning blogger, a talented author and a certified veterinary journalist. She is available for writing assignments, blogging and social media consultation, and SEO strategy.

Source: http://www.pet-health-care-gazette.com/2012/12/04/healing-canine-arthritis-withplatelets/

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BannerPlay: Making Banner Ads As Simple As Google AdWords ...

Successfully advertising on the internet is not an easy feat for small and medium businesses with limited budgets. While Google and Facebook have opened the gates of advertising to small businesses, banner ads are still monopolized by larger businesses with strong buying power. Israeli company BannerPlay is now offering professional banner ads, using a pay-per-click (PPC) business model.

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?BannerPlay is basically an end-to-end solution, a system that generates banner ads very simply,? BannerPlay CMO Niv Calderon tells NoCamels. ?Instead of hiring a designer to create the banner, then buy the media and then use some sort of analytic tool to get statistics ? we offer a one-stop-shop solution.?

The company uses a ?Google-like? method, buying?the ad space online and placing the banners created by customers on various web pages. The customer is billed using a pay-per-click method, which means they allocate a certain budget for their campaign, which remains online until the budget runs out.

The company says that customers can make real-time adjustment to their campaign, according to the statistical data BannerPlay offers its users. In addition, customers can create as many banners as they like for each campaign. ?We want to make our banner-creating system as accessible as Google Ads,? says Calderon.

The startup was founded last January by Rafi Ton (CEO) and Yoad Gidron (CTO). According to Calderon, the two were involved in creating banner ads for major brands, and decided to make the popular advertising platform more accessible to smaller clients. Calderon tells NoCamels: ?They said: ?let?s create this for everyone, so that whoever wants a banner ad could have it easily and not spend tens of thousands of dollars on a campaign.??

It?s all about usability

What BannerPlay claims to achieve is quite ambitious. The six-employee Israeli startup wants to rival Google as a prominent tool for affordable, effective online advertising. Calderon tells NoCamels that the company believes its tall order is achievable by simplifying the user interface, so that anyone can create a professional-looking internet campaign. Once generating the banner, the user can decide whether to let BannerPlay choose where to advertise it, or embed it themselves using an embed code.

Although the process is pretty much automated, the company insists that users with special requests, such as limiting target audiences, will have control over where their campaign is displayed.

?Our interface is so simple it?s crazy,? Calderon claims, ?you can design your banner ad within five minutes. We have dozens of ready-made templates and we also offer tailor-made designs for $200.? The company also offers ready-made in-banner game templates, such as wheel of fortune and crossword puzzles, which allow more interactivity with the user.

BannerPlay has some more advanced features, which are designed to increase engagement. ?We allow users to embed YouTube videos, contact forms and Facebook ?likes? in the banners,? says Calderon, ?so that you don?t even necessarily have to set up a landing page for your campaign.?

Creating an advertising ecosystem

Yoad and Rafi sit 300x200 BannerPlay: Making Banner Ads As Simple As Google AdWords

The Founders: Yoad Gidron and Rafi Ton

BannerPlay?s next step is developing a network of designers and game developers, who will be paid whenever their template is utilized. For instance, if an advertiser uses a certain designer?s template, whenever the banner ad is clicked, the designer will get a small share of the revenue. ?A major focus of ours is developing a strong social community of designers and game developers,? says Calderon.

Eventually, the company wants to create a sort of advertising ecosystem that will bring together designers, developers, advertisers and end users. The company?s role in that ecosystem is buying the media, offering the banner-creating platform and advertising the banners online. ?When you advertise with Google, you don?t really know where your ads will appear ? but you trust them. That?s what we want to achieve.?

The BannerPlay dashboard is available for free online. The website currently only operates in English, but Calderon says that they are in the process of translating it to several languages.

Calderon says that BannerPlay?s initial funding comes from local Angel investors, but would not elaborate further. He adds that BannerPlay is currently preparing for an additional financing round.

Photo by BannerPlay

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Source: http://nocamels.com/2012/12/bannerplay-making-banner-ads-as-simple-as-google-adwords/

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NASA's Mars rover finds complex chemicals

NASA / JPL-Caltech

NASA's Curiosity rover, shown in this artist's conception, is equipped to analyze chemicals on Mars.

By Alan Boyle

Although NASA's Curiosity rover hasn't yet confirmed the detection of organic compounds on Mars, it's already seeing that the Red Planet's soil contains water and more complex chemicals ? including signs of an intriguing compound called perchlorate.

The first soil sample analysis from Curiosity's Sample Analysis at Mars lab, or SAM, was the leadoff topic today at the American Geophysical Union's fall meeting in San Francisco. The findings were eagerly awaited because of rumors that the Curiosity team was on the verge of announcing major findings?? and although NASA tamped down expectations, the scientists said they were overjoyed with?the first round of analysis.


"We really consider this a terrific milestone," Paul Mahaffy, a NASA researcher who is SAM's lead scientist, said at the AGU briefing.

Mahaffy said in a statement issued by NASA's Jet Propulsion Laboratory that "we have no definitive detection of Martian organics at this point, but we will keep looking in the diverse environments of Gale Crater."

Curiosity landed in Gale Crater on Aug. 5, and since then it's been studying Martian rocks, soil and atmosphere with a suite of 10 scientific instruments. Its two-year, $2.5 billion primary mission is aimed at determining whether conditions in the crater were ever conducive for microbial life.

SAM is a key tool for that mission, because it can cook Martian samples in a mini-oven and then analyze the gases that are given off to identify the compounds contained in the sample. Other instruments ? including the Chemistry and Mineralogy instrument, or CheMin ? were used as well to study the initial soil samples, collected over the past several weeks from a drift of windblown sand and dust called Rocknest.

NASA / JPL-Caltech / MSSS

This Oct. 31 view from Curiosity's Mars Hand Lens Imager, or MAHLI, shows two of the trenches made by the rover's 1.6-inch-wide (4-centimeter-wide) sampling scoop. The dust and sand from a dune known as Rocknest were fed into Curiosity's onboard labs for analysis.

NASA said CheMin found that the composition of the Rocknest samples was similar to that of soil analyzed by other Mars rovers such as Pathfinder, Spirit and Opportunity ? about half common volcanic minerals, and half non-crystalline minerals such as glass. SAM identified other ingredients in much lower concentrations, including water molecules that were apparently bound to the grains of sand and dust. Although the water wouldn't be enough to support any sort of life, the concentration was higher than expected.

SAM also identified a type of perchlorate, a compound that includes oxygen and chlorine. Perchlorate, which was also found by NASA's Phoenix Mars Lander in 2008, is considered a toxic substance and used as an ingredient in rocket fuel on Earth. But scientists say the compound could conceivably serve as an energy source for hardy microbes on Mars. Mahaffy said the particular type of compound detected by Curiosity appeared to be calcium perchlorate, but "we have to study that further."

Reactions with other chemicals in SAM's oven formed chlorinated methane compounds, which geologists consider organic chemicals because they contain carbon. Mahaffy said it was most likely that the chlorine came from a perchlorate-like compound in the soil. However, he said it wasn't yet clear whether the tiny amount of carbon in the compounds came from the Martian soil or was actually brought to Mars from Earth by Curiosity itself.

"We have to be very careful to make sure both the carbon and the chlorine are coming from Mars," he told reporters.

Caltech's John Grotzinger, the project scientist for Curiosity's mission, seconded that view. "We just simply don't know if they're indigenous to Mars or not," he said.

Grotzinger said the team would first have to confirm that the constituents of the organic compounds seen by SAM truly came from Mars. If the presence of organics is confirmed, then the scientists would have to look into whether they are merely part of the "background fall of cosmic material" onto the planet, or arose through chemical processes on Mars itself, he said.

It would take a step-by-step process to confirm the presence of truly Martian organic compounds, and reconstruct how those compounds were formed.?"Then you have ... to decide whether or not those formation pathways are abiotic, or maybe in the end biologic," Grotzinger said. "So you see there's a complicated decision pathway there, and we have to explore each one systematically."

Grotzinger cautioned that there would be no "hallelujah moment" in the search for organic chemicals on Mars.

A couple of weeks ago, he was quoted as saying that the data set from Curiosity would be "one for the history books." That led to speculation that an earth-shaking discovery could be revealed at the AGU meeting. NASA later said Grotzinger was referring to the two-year mission as a whole, rather than any specific findings to be announced in the near term.

Today, Grotzinger said his original comments were misunderstood.

"What I've learned from this is that you have to be careful about what you say, and even more careful about how you say it." he told reporters. "We're doing science at the speed of science [but] we live in a world that's sort of at the pace of Instagrams. The enthusiasm that we had, that I had, that our whole team has about what's going on here ... I think it was just misunderstood."

Update for 3:05 p.m. ET: After discussing this report with my friends in the newsroom as well as on Twitter, I've turned the headline around to emphasize the detection of chlorinated methane compounds, even though the origin of those compounds has not yet been confirmed. Is that going too far the other way?

More about Mars Curiosity:


Alan Boyle is NBCNews.com's science editor. Connect with the Cosmic Log community by "liking" the log's Facebook page, following @b0yle on Twitter?and adding the?Cosmic Log page?to your Google+ presence. To keep up with Cosmic Log as well as NBCNews.com's other stories about science and space, sign up for the Tech & Science newsletter, delivered to your email in-box every weekday. You can also check out?"The Case for Pluto,"?my book about the controversial dwarf planet and the search for new worlds.

Source: http://cosmiclog.nbcnews.com/_news/2012/12/03/15645732-mars-rover-finds-complex-chemicals-but-no-organic-compounds-yet?lite

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Oysters eyed as help for polluted New York harbor

They are soft to the touch, but surrounded by a hard rough shell. Known as filter feeders, many as small as your thumb, they use their tiny cilia to draw in plankton, sediment and other particles over their gills and spit out cleaner water.

They dwell where salt water meets fresh water, and survive in a variety of temperatures from the chilly New England coast to the Gulf of Mexico. And they once played a vital role in New York's harbor providing both a vitamin-rich source of food and a means of commerce and trade.

Now, the oyster could have a different role to play - helping clean New York's polluted harbor.

These ecological engineers work round the clock filtering water, says Beth Ravit, an environmental scientist and professor at Rutgers University. One little oyster, or mussel, too, can filter up to 50 gallons of water a day.

"They literally change, physically and chemically, the system it's a part of," Ravit said.

Oysters help get turbidity, or cloudiness, out of the water, thereby allowing sea grass and other plant species to grow. In turn, Ravit said, this puts oxygen into the water, promotes photosynthesis, and creates conditions by which other marine species can survive.

Ravit, who works alongside the New York/New Jersey Baykeepers, an ecology advocate group, has been studying oysters, in the Hudson River Estuary since 2006 and says there are spots of populations along the coast, but otherwise they are close to extinct. Once abundant, this bivalve population dwindled in the past century as a result of heavy industrial activity, such as shipping and dredging, as well as overfishing.

Oyster larvae seek substrate, or a surface area, to which to attach and search for adult oysters. As they begin to pile up, they form reefs that can serve to protect shorelines by providing wave attenuation and offer other marine plant and animal species places to live in the crevices within its rough hewed shell piles.

"They look like the cold water version of a coral reef," Ravit said. "They create a home and a restaurant for other species to live and eat."

In the absence of adult shells, or another suitable surface to which to attach, the larvae die off.

Over the course of her time with The NY/NJ Baykeepers, Ravit has tested 15 locations in the Hudson River Estuary in an effort to jump-start a viable breeding ground for larvae, but with varying levels of success.

"Oysters are sensitive," she said. "They are more susceptible to sedimentation and contamination."

Nevertheless, oyster and mussel restoration projects have gained momentum in the harbor. The New York/New Jersey Baykeepers has approximately 30 different partners and has launched six different pilot projects throughout the harbor since 2010, according the Baykeepers oyster restoration program director Meredith Comi.

In Manhattan, landscape architect and urban designer Kate Orff is also working on plans to re-introduce oysters to the harbor. Orff's vision, which she calls Oyster-tecture, appeared 2010 in the Museum of Modern Art exhibit Rising Currents: Projects for New York's Waterfront. It combines the oyster's ecological benefits with elements of design.

"Oyster-tecture is about re-making and fabricating habitat infrastructure in cities that can serve jointly to increase biodiversity, but also enhance public space," Orff said.

On a recent visit to the downtown urban design firm, Scape/Landscape Architecture P.L.L.C, at which Orff is a principle, she explained her concept as she pointed to colorful renderings on the studio's walls. In one picture, beds of fuzzy rope knitted together create a support structure, one that could hold oysters beds above the siltation layer. The fuzzy rope beds interconnect reef structures made of rock and shell piles.

In another rendering, which Orff titled "The New Gowanus," she points out a series of oyster nurseries called Flupsies, or floating upweller systems; they are eight-chambered boxes giving oysters a place to grow out of sight from predators. Strung together, the flupsies form a series of rafts and public walkways providing people with access to the waterfront.

For Orff and her team, Oyster-tecture remains a futuristic concept intended to be executed on a large scale, but for now they are testing the idea of it in the coming month at a small site. Her team of designers and volunteers plans to launch a pilot project in the Gowanus Canal, a federal superfund site in Brooklyn, by lowering cobweb-like panels of fuzzy rope into the polluted water within an active industrial zone.

"Our plan is to retro-fit a working pier, a pier that is receiving shipments and barged material, with these habitat structures so that we can measure and monitor the rate of mussel growth," Orff said.

For this project, she is using ribbed mussels, a bivalve with similar filter feeding capabilities to oysters, but with a higher tolerance for pollution. She plans to monitor the mussels over the next five years, periodically measuring the biomass and taking water samples every few months.

There are some Brooklyn residents, like 75-year-old Ron Mehlman, who might find Orff's work beneficial.

"I came here 18 years ago when it was almost impossible to walk across the bridge because the smell was so strong," said Mehlman, whose sculpture studio was flooded by the Gowanus during Hurricane Sandy, forcing him to spend the past few weeks cleaning his workspace with bleach and water to mitigate mold and also the smell from the polluted canal.

"People should go back and look at Venice, for instance," he said. "How they're coping with it and how they work their problems out."

Despite the interest in oyster restoration projects, they also have their setbacks. In 2010, the New Jersey Department of Environmental Protection shut down the New York/New Jersey Baykeepers efforts with two projects, one in the Navesink River and the other in the Raritan Bay, citing concerns about poaching and illegally harvesting oysters from polluted waters and fears that people would, in turn, eat the contaminated oysters.

In 2011, however, the New Jersey Department of Environmental Protection, in partnership with the Navy, granted Ravit and her NY/NJ Baykeeper team members permission to renew oyster restoration efforts at a private pier located at the Naval Weapons Station Earle near Sandy Hook, N.J.

Oysters and mussels aren't the only or final answer to cleaning New York's pollution, and for now, Ravit is focusing on finding the right areas in the harbor for oysters to flourish.

"We have to get to a critical mass where they can create enough offspring to offset the natural mortality the species would have in the wild," she said.

As for Orff, she said rebuilding oyster populations will not only help bring back cleaner water, but will encourage people to re-engage with the waterfront.

"The key lesson to Oyster-tecture is that we can start now with readily available materials," she said. "It's played a role in getting people excited again about the harbor as this new front door, or a new kind of Central Park."

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Source: http://news.yahoo.com/oysters-eyed-help-york-harbor-192639621--abc-news-tech.html

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Advertising Small Businesses With A Limited Budget

Small businesses may have a limited marketing budget so good value advertising is important. A marketing plan should be developed and integrated so that it is a central part of the business. Using targeted advertising channels that fit within the budget and business aims are crucial for success.

Being smart about advertising

Small businesses need to develop a thorough and intelligent approach to marketing. Advertising can be expensive and costly mistakes are easily made. By producing a detailed marketing plan, small business can avoid untargeted publicity. A marketing plan can include information about your target audience, business aims, marketing messages, marketing budget and tactics. A plan may also include competitor analysis such as competitor pricing and advertising.

Once a marketing budget is established, businesses can explore communications channels to reach customers. For small business advertising it is important to stick to the marketing plan and not be swayed by pushy sales people or offers. Sales callers may be trying to sell advertising in print publications or on websites or trying to recruit your company for search engine optimization. It is prudent to refer to the marketing plan and stick to the smart objectives and marketing tactics to avoid any costly errors.

Small Business

Advertising channels for small businesses

Small business advertising plans should explore all free publicity. Free marketing can include listings on local websites or listings in free print directories. A press release may also be free and can generate publicity. Whilst you can write a press release yourself and send it to print and online media to publish, it may be wise to employ a public relations consultant for their writing skills and media contacts.

Small companies should use social media as a free channel for publicity. Facebook, Twitter, YouTube and LinkedIn are all free and can bring huge benefits for small businesses. It?s a great way of communicating with customers and other businesses. LinkedIn and Twitter are particularly good for business to business marketing. It is important to use the different social media channels appropriately for the particular media and fittingly for the type of business. Facebook offers different ways of setting up pages and groups and posting messages so that communications are effective. Staff resourcing for social media is also a consideration.

If paid for advertising is essential, then it is important to research the options fully. Check what competitors are doing, analyses the demographic of your target audience, investigate the reach of the different media and establish the costs involved. Becoming familiar with marketing language is also essential or a marketing consultant could be hired to provide advice on the different options available. Paid for advertising channels for small business include print publications, direct mail, email marketing, online advertising, radio advertising, Facebook advertising, outdoor advertising and Google Adwords. Television advertising is hugely expensive so not usually suitable for small businesses.

Measuring advertising outcomes

All advertising should be monitored, measured and evaluated. Evaluation will give a small business an indication of how and where their customers are finding them. It can also be a good indicator for what marketing channels to use in the future and which channels to drop.

AUTHOR BIO

Anna Mathews writes regularly on business for a range of business and marketing websites. She has owned her own small business and has become educated on small business advertising and marketing through her own experience and practice, as well as completing the Professional Diploma in Marketing through the Chartered Institute of Marketing.

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Source: http://toptenpk.com/advertising-small-businesses-with-a-limited-budget/

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Free Radio Broadcasting Service Across the Globe | EYES IN EYES IN

Online radio is gaining popularity in the present digital era, as an increasing number of Internet surfers are taking to Internet radio in place of on-air radio. Great news for those looking for cost effective internet radio services - Internet Live Radio BlogSpot has announced to provide free of cost radio broadcasting service from different live online radio stations all across the globe. The live radio stations would be broadcasted straight to the audience's computer.

As per the recent statistics, weekly Internet radio audience has reached up to 57 million listeners. "We do understand the massive demand of Internet radio in the modern digital space and hence we have come up as an extensive platform with a free of cost radio broadcasting service through a wide range of live online radio stations all across the globe", commented the spokesperson of the online live radio site.

While approached further, the Internet Live Radio BlogSpot informed to offer a great variety of radio programs from the different worldwide online radio stations. The different radio programs streamed from the site include radio talk shows, hot news, free of cost Internet music, entertainment and popular programs.

"With us you can listen to your favorite FM AM free of cost Web music stations from all around the world. The streaming FM AM radio would be broadcasted right to the computer", added the spokesperson of the site.

The Internet Live Radio manager revealed that they are streaming radio programs from Africa, Arabic, Iranian, Indonesian,Germany, English, French, Vietnamese,Singapore, Thai, Tamil, Hindi, Japanese and Russian radio stations.

"Whether you are interested in hot news from Arab or infotainment from Vietnam we are ready with everything for you. You can also choose to listen on different genre of music like rock songs or jazz music or dance-techno electronics beats", he said.

The site also offers online radio-audio streaming software for those having difficulty in proper broadcasting of the radio stations through their computer.

For more information about Internet Live Radio BlogSpot, please visit their Website.

Images Courtesy: Internet Live Radio

Source: http://www.eyesin.com/music/2012/internet-live-radio/

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Review: Killing Them Softly | Film Reviews | Gambit New Orleans ...

Australian filmmaker Andrew Dominik's mob movie Killing Them Softly reveals its true nature in an odd but memorable opening sequence. Debris blows around an empty and burned-out urban landscape. The year is 2008, and both the presidential campaign and the financial crisis hang heavy in the air. A speech by Barack Obama provides the only accompaniment to the stark images, but it's all cut in an intentionally jarring and disorienting style that repeatedly interrupts the eloquent candidate in mid-sentence ? sometimes mid-word. Clearly this is not going to be a conventional crime thriller. And like the rest of Dominik's movie ? which takes great pains to conflate gun-wielding gangsters with the kind found on Wall Street ? it seems a bit heavy-handed. But dull or predictable it's not.

??Writer/director Dominik, who previously was known primarily for the brooding Western The Assassination of Jesse James by the Coward Robert Ford, based Killing Them Softly on George V. Higgins' 1974 crime novel Cogan's Trade, which was set on the mean streets of Boston. The movie was shot last year in New Orleans ? sometimes recognizably so ? but specific towns mentioned in the script suggest New Jersey. Dominik wants us to understand that the exact location of events doesn't matter. This is America, and as clear-headed but ruthless hit man Jackie Cogan (brilliantly portrayed by Brad Pitt) eventually tells us, "it's not a country, it's a business." This climactic scene (which includes a cameo by New Orleans' own John "Spud" McConnell) also steals a key line directly from the Coen Brothers' classic Blood Simple, revealing a primary source of the film's withering worldview.

??Killing Them Softly makes the most of all its pop-culture references. The story involves the grisly consequences of a poor decision made by small-time crooks to rob a high-stakes, mob-connected poker game. But the important thing here is character. Ray Liotta (Goodfellas) and James Gandolfini (The Sopranos) appear in key roles as a tragically loose-lipped hood and a sociopathic killer, respectively. Their presence instantly recalls the best mob stories of the last couple of decades and provides a foundation on which the movie can build its own identity. As cultural references go, the film's use of a wordless two-chord vamp from The Velvet Underground's "Heroin" to underscore an addict's reveries may not constitute subtlety, but it's highly effective nonetheless.

??Much has been made of the film's extreme violence, but that element is concentrated mostly in two scenes crucial to the film's larger aims. One involves a brutal beating that's vivid and realistic enough to make you avert your eyes. The other transforms an assassination into a beautiful slow-motion ballet of bullets and broken glass that would have made director Sam Peckinpah (The Wild Bunch) proud. There's nothing gratuitous or cartoonish about these scenes. Movies like Killing Them Softly and the recent Killer Joe use violence to reveal something true about our culture, and they shine a harsh light on lesser movies that sensationalize brutality. It's never easy to watch, but that is precisely the point. ? KEN KORMAN

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Source: http://www.bestofneworleans.com/gambit/review-killing-them-softly/Content?oid=2109993

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Why Knowledge Is Power In IT Outsourcing | Business Computing ...

Over the past five years doing business in this cyclical, topsy-turvy and fragile economy has brought a number of challenges. Not least, the search for an answer to the question: ?am I getting the most out of my IT outsourcing contract??

An increasing number of organisations have turned to outsourcing as a means of cutting costs, increasing efficiency or tapping into additional skills. However, many of these organisations have failed to access the full benefits from their outsourcing contracts within some, or all, of their operations.

In order to address this, it?s worth considering that most organisations with failing outsourcing engagements typically have one common factor. This is the lack of effective knowledge transfer from the in-house team to outsourcing organisation?s team. Most if not all outsourcing providers undertake ?knowledge transfer? when taking over a new project, or imbedding a new client. However, with so many unsuccessful engagements, it is clear that this ?knowledge transfer? is not happening as effectively as it should.

The reason that the majority of ?knowledge transfer? is ineffective is because organisations forget the basics of communication. While we all use words to communicate, the words we use to convey images and associations can often get lost in translation or have an alternative meaning to the particular context in which they are being used. For example, the mention of a specific ?payroll system? could bring winces or nodding heads from the internal team, but will mean nothing to the outsourcing team if not explained clearly.

This is an example of a shared, unspoken ?collective consciousness? that accumulates over time within any close group or organisation. The reason for this is that most organisations develop not only a ?collective consciousness? but also a collective shorthand that describes it.

With this in mind, it?s important to remember that the majority of organisations have grown organically over a number of years. During this time processes, systems and the like have not developed completely in line with a long-term strategic plan. Instead they have grown on an ad-hoc basis in response to internal and external pressures.

This could be for new products to satisfy regulatory and audit requirements, as new technologies become available, and so on. The result of all this ad-hoc growth is that it is very rare to find an organisation that has up-to-date documentation regarding its IT architecture, data flows and processes. It is more usual to find the vast majority of information in the heads of a small number of subject matter experts (SMEs).

In most cases the domain specific knowledge of individual systems, data flows, networks and how ?everything hangs together? resides with this group of SMEs. This group use their own shorthand to communicate between themselves and other members of the organisation.

Any person who is outside the SME group, and outside the shared consciousness, is not conversant with the necessary details to fully understand the shorthand. As a result, participation in discussions requires a ?translation table?. This is similar to any other professional setting including accountancy or tax specialists, where the expertise and experience of these professionals requires translation into language that non-specialists can understand.

Unfortunately, in the rush to gain the short-term cost gains from outsourcing, the majority of organisations forget about this essential ?collective consciousness?. They seem to overlook the need to have a ?translation table? in place. This makes is difficult for the outsourcing company?s personnel to quickly and effectively acquire the necessary knowledge to enable them to deliver business value shortly after the arrangements have been finalised.

Similarly, the outsourcing providers, eager for the revenue and associated profit streams, play up their experience and/or expertise with technologies they have worked on with other clients. As a result, they do not explicitly bring the requirement for acquiring the experience and expertise that exists in the ?collective consciousness? of the new organisation.

Perhaps it is because they do not wish to openly ask for extended training or knowledge transfer periods, or perhaps they believe that all technology instances are generic in some way and that the specific customer domain expertise is not relevant. This reticence aligns with the perspective of prospective clients, who are probably not consciously aware of the need for a ?translation table?. Typically, they are also rarely keen to pay for ?training? of the outsourcing organisation?s personnel.

Knowledge transfer in outsourcing engagements usually take a maximum of two weeks of on-the-job learning. However, on occasion the ?knowledge transfer? to an outsource testing service or application development provider has consisted of no more than copying what the existing personnel already do. Or, by documenting what the host firm?s existing processes and procedures are, usually in relation to current projects.

This is fairly obviously an ineffective method for transferring the ?domain specific knowledge? from the client organisation to the outsourcer. It is also the main source for the failure of outsourcing arrangements to fully deliver the long-term business value that outsourcing can provide.

Organisations should not underestimate the importance of being able to utilise and communicate the intellectual capital that is retained within the heads of a relatively small number of SMEs to stakeholders. In doing so, they will ensure that actions are taken to collect, collate and document this ?domain specific knowledge?. As a result they will ensure that the organisation?s valuable IP is available in a readily usable form for effective knowledge transfer for outsourcing and/or other uses. This will make their outsourcing engagement stand a much greater chance of success.

The best of BCWPLUS EXCLUSIVE CONTENT

John Cox

John Cox is a Principle Consultant at Xceed Group. With more than 25 years' experience as a Test Consultant, John has worked for the likes of Price Waterhouse Cooper, The National Programme for IT in the Health Service and Cognizant. He is well versed in advising on testing strategy for critical business testing - a role he has performed with distinction for some of the biggest names in industry and some of the biggest programmes, such as the LTSB/HBOS Integration. An accomplished operator, John is an excellent communicator and is one of those people who not only 'gets it' but can translate so that everyone else 'gets it'.

John Cox is a Principle Consultant at Xceed Group. With more than 25 years' experience as a Test Consultant, John has worked for the likes of Price Waterhouse Cooper, The National Programme for IT in the Health Service and Cognizant. He is well versed in advising on testing strategy for critical business testing - a role he has performed with distinction for some of the biggest names in industry and some of the biggest programmes, such as the LTSB/HBOS Integration. An accomplished operator, John is an excellent communicator and is one of those people who not only 'gets it' but can translate so that everyone else 'gets it'. ...less info

Source: http://www.businesscomputingworld.co.uk/why-knowledge-is-power-in-it-outsourcing/

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